Donald Trump has sought to defend his remarks about women by claiming that they are the types of comments made in "locker rooms".
The comments could have a decisively negative impact for Mr Trump and his presidential campaign.
The comments and their potential repercussions are an important reminder of the fact that comments made in a throw away or off the cuff manner can have serious consequences for the maker. In a work context, an employee who makes unguarded comments of the type made by Mr Trump can be perpetrating acts of sex discrimination which can result in liability not only for the employee but also their employer.
Currently compensation for unlawful discrimination is uncapped which can mean a hefty bill for the employee and the employer as well as a tarnished reputation for the employer which may take years to recover from.
It is therefore essential for employers to have clear procedures in place to make sure that employees are fully aware of the employer's anti-discrimination stance.
Donald Trump on Saturday defied growing calls from leading Republicans to withdraw from the presidential race in favour of his running mate, a day after a decade-old recording revealed him bragging in explicit terms about using his fame to grope and take advantage of women.